Now that you know about on-page and off-page SEO, keep in mind that search engine optimization works only for organic search results and not pay-per-click ads (or PPC).įor every search query, Google, Yahoo, and Bing will deliver a mixture of organic results and PPC ads to the user. Off-Page SEO strategies are methods that work off your website to boost trust and authority for your content.
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Note: I have a complete Mastering On-Page SEO course on this topic that shows you how to get maximum SEO value out of every page you publish using on-page optimization techniques. Page Content (e.g., minimum word count for SEO).On-Page SEO strategies are techniques that work on your website to improve search engine rankings and visibility. The two primary categories for search engine optimization include: On-Page SEO This means there are a lot of different elements that the Google algorithm takes into consideration to determine the placement of your site’s URLs in search results pages. Today, search engines like Google use more than 200 different ranking factors to assess a piece of content in order to rank it in the best position in the index. SEO works with on-page and off-page factors. The process of search engine optimization is to make your site rank as high as possible in search engines such as Google so you can increase organic traffic. Search engine optimization works to improve your website’s position in the search results pages. This type of on-site SEO work would increase the number of organic keywords the website ranks for in Google, Yahoo, and Bing as well as the average ranking positions in the SERPs, which leads to an increase in the total amount of traffic.Īs you can see, SEO works to improve the visibility and traffic for a website so the business can get more quality leads, customers, and sales. This search engine optimization works consists of updating elements like the page titles, meta descriptions, URLs, heading tags, internal links, and site navigation structure. Now, imagine the company hires an SEO expert to work on the website to improve the relevancy for each web page for their target search queries. The organic traffic to this site from Google, Yahoo, and Bing for each of the web pages is not very high because the search engine web crawlers are not being given the correct signals for the relevant keywords each page should be ranked for in the SERPs (search engine results pages.) Quick Example of SEO Working for a WebsiteĬonsider a website that sells Internet marketing services that has not focused on any SEO work.
Search engines scan and crawl sites to better understand what the content is about which is why SEO for websites is important work. SEO works for websites by optimizing a piece of content so search engines like Google will rank it higher in the search results pages for relevant keywords.